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Target expands toy offerings for 2018 holidays

Target Corp. said Sept. 4 that it plans to nearly double its toy assortment to include over 2,500 new and exclusive items ahead of the holiday season.

The retailer's expanded collection features products from brands including Pikmi Pops, Hatchimals and Party PopTeenies. Target also said it will unveil a digital spin on its annual gift catalog for children.

Similarly, Walmart Inc. has increased its toy offerings by 30% in select stores and 40% on its online platform.

Target and Walmart, along with Amazon.com Inc., are well-positioned to grab the market share that the liquidation of Toys R Us Inc. has left, according to an analysis by S&P Global Market Intelligence.