Feb. 15 2019 — Kids content has emerged as a key cornerstone for many subscription video offerings, with Netflix, Amazon and Hulu each investing heavily in both original and licensed programming geared toward children. Kids content may reduce churn and is typically less expensive to license or produce compared to other, exclusive tentpole programming for over-the-top video services.
According to data from Kagan's U.S. online consumer survey conducted in September 2018, households with children are far more likely to subscribe to subscription video-on-demand services from Netflix, Amazon, Hulu, AT&T Inc.'s HBO, Alphabet Inc.'s YouTube and Lions Gate Entertainment Corp.'s Starz compared to households with no kids.
In this episode of Kagan Media Talk Podcast, senior research analyst Justin Nielson has a conversation with research analysts Ali Choukeir and Seth Shafer to discuss U.S. OTT trends and recent household survey data on the impact of kids content on subscriptions.
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