podcasts Market Intelligence /marketintelligence/en/news-insights/podcasts/kagan-mediatalk-episode-6-state-of-kids-ott-in-the-us content
Log in to other products

Login to Market Intelligence Platform

 /


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

In This List
Kagan MediaTalk Podcast

Kagan MediaTalk - Episode 6: State Of Kids OTT In The US

Measuring The Wireline Digital Divide In The US

2019 Latin America Multichannel, Broadband And Mobile Market Overview

New Kagan Report: State of Mexican TV Broadcast Sector

Asia-Pacific Tower, Small Cell, DAS Projections Through 2029

Listen: Kagan MediaTalk - Episode 6: State Of Kids OTT In The US

Highlights

The following post comes from Kagan, a research group within S&P Global Market Intelligence.

To learn more about our TMT (Technology, Media & Telecommunications) products and/or research, please request a demo.

Feb. 15 2019 — Kids content has emerged as a key cornerstone for many subscription video offerings, with NetflixAmazon and Hulu each investing heavily in both original and licensed programming geared toward children. Kids content may reduce churn and is typically less expensive to license or produce compared to other, exclusive tentpole programming for over-the-top video services.

According to data from Kagan's U.S. online consumer survey conducted in September 2018, households with children are far more likely to subscribe to subscription video-on-demand services from Netflix, Amazon, Hulu, AT&T Inc.'s HBO, Alphabet Inc.'s YouTube and Lions Gate Entertainment Corp.'s Starz compared to households with no kids.

In this episode of Kagan Media Talk Podcast, senior research analyst Justin Nielson has a conversation with research analysts Ali Choukeir and Seth Shafer to discuss U.S. OTT trends and recent household survey data on the impact of kids content on subscriptions.

In addition to being hosted on Soundcloud this podcast is also available on iTunes, Stitcher, and TuneIn.

Learn more about Market Intelligence
Request Demo

No content (including ratings, credit-related analyses and data, valuations, model, software or other application or output therefrom) or any part thereof (Content) may be modified, reverse engineered, reproduced or distributed in any form by any means, or stored in a database or retrieval system, without the prior written permission of Standard & Poor's Financial Services LLC or its affiliates (collectively, S&P).