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Tractor Supply hikes wages, ramps up online delivery amid coronavirus outbreak

Tractor Supply Co., which sells products for agriculture, home improvement, and pet and livestock care, said it will hike wages and issue bonuses as it expands online delivery initiatives amid the coronavirus outbreak.

In a March 25 release, Tractor Supply said it will increase hourly wages by $2, effective retroactively from March 16 through April 25, and issue one-time bonuses of $1,000 to exempt store managers and $500 to its frontline workers and support roles.

The Tennessee-based retailer said the majority of its stores support online delivery, adding that it increased its capacity for mobile point of sale services by 50% within two weeks. Tractor Supply plans to increase the service's capacity by 100% by April-end.

Tractor Supply also plans to equip 635 more stores with same-day and next-day delivery capabilities, bringing the total of stores with the feature to about 1,050 branches.

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Employees impacted by the outbreak will receive an additional two weeks of paid leave.

Tractor Supply said it set up the Tractor Supply Company Foundation, which will donate $1.5 million to COVID-19 recovery efforts in rural areas. The company will also donate $500,000 to its existing employee assistance fund for workers affected by the outbreak.