U.S. hotel performance remained severely impacted in the week ended March 28 due to the coronavirus outbreak, according to the latest STR data.
Year over year, revenue per available room plunged 80.3% to $18.05, while average daily rate declined 39.4% to finish the week at $79.92. Occupancy dropped 67.5%, to 22.6%.
"Year-over-year declines of this magnitude will unfortunately be the 'new normal' until the number of new COVID-19 cases slows significantly," Jan Freitag, STR's senior vice president of lodging insights, said in a release.
RevPAR in New Orleans declined 92.8% to $10.27, the largest decrease of the top 25 markets, and Miami/Hialeah, Fla., recorded the biggest ADR drop, falling 57.9% to $116.64.
Oahu Island, Hawaii, recorded the steepest drop in occupancy, tumbling 86.4%, to 10.5%.
In New York, occupancy sank 81.8%, to 15.2%, while occupancy in Seattle dropped 76.6%, to 18.5%.