blog Market Intelligence /marketintelligence/en/news-insights/blog/us-pushes-pedal-to-the-metal-on-broadband-speeds-ahead-of-covid-19-outbreak content
Log in to other products

Login to Market Intelligence Platform

 /


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

Thank you for your interest in S&P Global Market Intelligence! We noticed you've identified yourself as a student. Through existing partnerships with academic institutions around the globe, it's likely you already have access to our resources. Please contact your professors, library, or administrative staff to receive your student login.

At this time we are unable to offer free trials or product demonstrations directly to students. If you discover that our solutions are not available to you, we encourage you to advocate at your university for a best-in-class learning experience that will help you long after you've completed your degree. We apologize for any inconvenience this may cause.

In This List

US Pushes Pedal To The Metal On Broadband Speeds Ahead Of COVID-19 Outbreak

More Than Three-Quarters of Southeast Asia's Broadband Households Still On Speeds Below 100 Mbps

Top 10 VR Games By Revenue

US Operators Bolster Downward Trajectory for US Cable Capex Forecast

Ad agencies struggle to survive second quarter of 2020


US Pushes Pedal To The Metal On Broadband Speeds Ahead Of COVID-19 Outbreak

With approximately 76% of residential wireline broadband subscribers taking download speeds of 100 Mbps or higher at the end of 2019, U.S. households were relatively well prepared to face work-from-home, e-learning and daytime kids entertainment streaming conditions ahead of the COVID-19 pandemic.

However, the analysis is a mixed bag across cable/telco lines, with cable high-speed data households ahead in the speed lane.

We estimate that of the approximately 76% of residential wireline broadband subscribers taking download speeds of 100 Mbps or higher at the end of 2019, about 9% of the universe subscribed to 1-Gig tiers.

Only an estimated 3% of wireline high-speed data households were under the 25 Mbps threshold.

This is a significant improvement year over year, essentially due to the telco sector's accelerating transition to fiber, cable's sustained effort to improve speeds and the average consumer's seemingly insatiable need for faster speeds in the age of streaming media.

The percentage is relatively low, but in March 2020, the figure takes on a different significance.

It translates into over 3 million U.S. households that may be facing telecommuting and online education headwinds, not to mention difficulties streaming video content for entertainment purposes.

For those households, which are typically more vulnerable economically, moves to make theatrical releases available for streaming at home may not resonate as much as with those at the top of the speed pyramid.

That said, over-the-top leader Netflix recommends a minimum download speed of 3 Mbps to stream in standard definition. However, ultra high definition quality does require 25 Mbps down.

On a separate note, cord-cutting trends are more acute among lower-income households, resulting in traditional multichannel penetration rates significantly below the national average. This component magnifies the strain that may be put on broadband usage during COVID-19 confinement measures for this segment of the population.

Telcos serve the vast majority of those lower-download-speed households.

Learn more about the Global Impact of Coronavirus COVID-19
Learn More

U.S. Broadband Usage Surges As America Enters COVID-19 Crisis

Read More