blog Market Intelligence /marketintelligence/en/news-insights/blog/spanish-operators-offer-the-largest-variety-of-bundles-in-europe content
Log in to other products

Login to Market Intelligence Platform

 /


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

Thank you for your interest in S&P Global Market Intelligence! We noticed you've identified yourself as a student. Through existing partnerships with academic institutions around the globe, it's likely you already have access to our resources. Please contact your professors, library, or administrative staff to receive your student login.

At this time we are unable to offer free trials or product demonstrations directly to students. If you discover that our solutions are not available to you, we encourage you to advocate at your university for a best-in-class learning experience that will help you long after you've completed your degree. We apologize for any inconvenience this may cause.

In This List

Spanish Operators Offer The Largest Variety Of Bundles In Europe

Virgin Media-O2 Tie Up, EC Reversal on Three-O2 to Reboot Consolidation

COVID-19 Impacts Incumbent Telco Revenues In Western Europe

Disney+ Ditches Free Trials — Will Other Big Streamers Follow Suit?

COVID-19 Pandemic Likely To Cause US Telemedicine Boom


Spanish Operators Offer The Largest Variety Of Bundles In Europe

Highlights

Kagan's analysis examined 287 bundles offered by 40 of the largest operators in Western Europe. 63 of those were offered by Spanish operators and 28 of those were offered by Telefonica (Movistar+).

The affordability of bundles in Spain ranges between 1.0% and 6.6% of gross national income per capita at purchasing power parity — the biggest range among the European countries.

The overall trend for service providers has been to reduce the number of bundles for simplicity and to introduce a level of customization for flexibility — for example, Vodafone's model.

The following post comes from Kagan, a research group within S&P Global Market Intelligence.

To learn more about our TMT (Technology, Media & Telecommunications) products and/or research, please request a demo.

Kagan's analysis examined 287 bundles offered by 40 of the largest operators in Western Europe. 63 of those were offered by Spanish operators and 28 of those were offered by Telefonica (Movistar+). The overall trend for service providers has been to reduce the number of bundles for simplicity and to introduce a level of customization for flexibility — for example, Vodafone's model. Few operators, such as Vodafone Group PLC, Orange SA, Telefonica and Deutsche Telekom, continue to offer a large variety of bundle options, as the operation of multiple networks — cable, ADSL, VDSL, fiber, digital terrestrial and satellite — usually mean a greater number of possible bundles. Many bundles in Spain contain more than one sim card.

Telefónica (Movistar+), Orange Espagne SAU and Vodafone España SAU offer double-play, triple-play and quad-play bundles. The affordability ranges between 1.0% and 6.6% of gross national income per capita at purchasing power parity — the biggest range among the European countries. Subscribers in Spain have a great deal of choice over broadband speeds, pay TV packages, number of SIM cards and mobile data plans.

Fixed-mobile convergence strategies have accelerated over the last decade within the existing subscriber base for all of the large operating groups, while traditionally mobile-only operators such as Vodafone, which have struggled to build their fixed bases organically, have branched out in the acquisition of existing fixed assets. Vodafone is a prime protagonist, having acquired Liberty Global PLC's cable units in Germany, Hungary, Romania and the Czech Republic for €18.4 billion in July. It became Europe's leading quad-play operator and is expected to have 116.3 million mobile, 24.2 million broadband and 22.1 million pay TV subscribers by the end of 2019. In August, Vodafone made the first integration move in Germany by offering Unitymedia's prospective clients up to €15.00 per month off for mobile contracts, as well as extra mobile data.

Learn more about Market Intelligence
Request Demo

Spanish Operators Offer The Largest Variety Of Bundles In Europe

Click Here