blog Market Intelligence /marketintelligence/en/news-insights/blog/fiber-continues-to-drive-arpu-growth-in-japan content
Log in to other products

Login to Market Intelligence Platform


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

Thank you for your interest in S&P Global Market Intelligence! We noticed you've identified yourself as a student. Through existing partnerships with academic institutions around the globe, it's likely you already have access to our resources. Please contact your professors, library, or administrative staff to receive your student login.

At this time we are unable to offer free trials or product demonstrations directly to students. If you discover that our solutions are not available to you, we encourage you to advocate at your university for a best-in-class learning experience that will help you long after you've completed your degree. We apologize for any inconvenience this may cause.

In This List

Fiber Continues To Drive ARPU Growth In Japan

US Operators Bolster Downward Trajectory for US Cable Capex Forecast

Ad agencies struggle to survive second quarter of 2020

Video Supply-Side Platforms Hurt By Q2'20 Fall In Video Ads, Rebounding In 2021

AVIA: Building The Case For Satellite 5G

Fiber Continues To Drive ARPU Growth In Japan

Japan has the highest broadband average revenue per user in East Asia. Ranking as the world's third-largest fixed-broadband market, with an estimated subscriber base of 40.9 million, Japan generated ¥1.68 trillion in broadband revenue in 2019. As the demand for higher-speed broadband grows, penetration is projected to increase gradually from 76.5% in 2019 to 86.3% by 2029, amounting to broadband revenue of ¥2.19 trillion.

“If you’re an existing client, read the full article on Market Intelligence” 

Demand for higher-tier fiber plans is expected to increase as 4K and 8K content streaming is becoming popular in the market. Sony Corp.'s Nuro, which in 2015 became Japan's first consumer fiber service with download speeds of up to 10 Gbps, now costs at ¥5,743 ($52.43) per month. KDDI Corp., on the other hand, prices its bundle of 10 Gbps service and voice at ¥6,380 ($59.76) per month. While some operators such as SoftBank Group Corp. have raised the download speeds of their entry-level plans to up to 1 Gbps, Nippon Telegraph and Telephone Corp. and KDDI still provide lower-cost plans with download speeds of up to 100 Mbps. As Japan's largest fiber operator, with 7.9 million retail households as of year-end 2019, NTT offers the market's lowest-cost plan, at ¥2,000 ($18.26) per month, with download speeds of up to 100 Mbps.

As of year-end 2019, satellite and fixed wireless each made up a minimal 0.01% of Japan's fixed broadband subscriptions. That said, satellite ARPU is projected to be the highest in the market at ¥5,897.52 per month in 2019. Despite slight fluctuations, satellite monthly ARPU should remain at relatively the same level, modeled at ¥5,848.10 for 2029.

As the Japanese yen has fluctuated against the U.S. dollar in the past 10 years, ARPU and revenue estimations are quoted in yen.

As of March 5, US$1 was equivalent to ¥106.76.

Global Multichannel is a service of Kagan, a media market research group within S&P Global Market Intelligence's TMT offering.

Learn more about Market Intelligence
Request Demo