press-release Market Intelligence /marketintelligence/en/media-center/press-release/virtual-multichannel-services-lift-third-quarter-while-traditional-us-multichannel-decline-slows content
Log in to other products

Login to Market Intelligence Platform

 /


Looking for more?

Contact Us

Virtual multichannel services lift third quarter while traditional US multichannel decline slows

New York — November 17, 2020 — The number of households in the U.S. subscribing to a package of live, linear networks made gains in the third quarter behind surging popularity for virtual multichannel packages. The combined tally of the broadband-delivered virtual offerings and traditional multichannel subscriptions reversed a prolonged slide with a sequential increase of 319,000 or 0.4%, according to full market estimates from Kagan, a media research group within S&P Global Market Intelligence.

Traditional cable, telco and direct broadcast satellite providers staunched defections in the third quarter, benefitting from broadband bundles and the return of sports programming. The traditional services still collectively lost more than 1.6 million subs in the three months ended Sept. 30 but slowed the sequential decline to 2.1%, according to Kagan estimates.

The virtual services jumped nearly 2 million in the quarter, a 19% increase sequentially that overcame the traditional losses for the first time since we began tracking the category quarterly at the end of 2018.

Additional takeaways from Kagan’s third quarter report:

  • The single quarter of exceptional performance is insufficient evidence of an end to cord cutting for an industry combined total that is down 4.6% in the trailing 12 months or 4.3 million subscriptions.
  • The combined penetration of traditional and virtual subscriptions, which accounts the total households in the U.S. taking a package of live, linear channels, posted rare gains to rebound to 67.4%.
  • The percentage of households in the U.S. with a traditional multichannel subscription dropped to less than 58%.

About S&P Global Market Intelligence

At S&P Global Market Intelligence, we understand the importance of accurate, deep and insightful information. We integrate financial and industry data, research and news into tools that help track performance, generate alpha, identify investment ideas, perform valuations and assess credit risk. Investment professionals, government agencies, corporations and universities around the world use this essential intelligence to make business and financial decisions with conviction.

S&P Global Market Intelligence is a division of S&P Global (NYSE: SPGI), the world’s foremost provider of credit ratings, benchmarks and analytics in the global capital and commodity markets, offering ESG solutions, deep data and insights on critical business factors. S&P Global has been providing essential intelligence that unlocks opportunity, fosters growth and accelerates progress for more than 160 years. For more information, visit www.spglobal.com/marketintelligence.

Learn more about Market Intelligence
About Us

Media Contact

Amanda Oey, S&P Global Market Intelligence
P.   +1 (212) 438-1904
E. Amanda.oey@spglobal.com

Subscribe to Press Releases

Submitting your email above means you agree to the Terms and have read and understood the Privacy Policy