press-release Market Intelligence /marketintelligence/en/media-center/press-release/multichannel-subscriptions-plunge-in-2019-amid-shifting-operator-focus-viewing-priorities content
Log in to other products

Login to Market Intelligence Platform

 /


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

Thank you for your interest in S&P Global Market Intelligence! We noticed you've identified yourself as a student. Through existing partnerships with academic institutions around the globe, it's likely you already have access to our resources. Please contact your professors, library, or administrative staff to receive your student login.

At this time we are unable to offer free trials or product demonstrations directly to students. If you discover that our solutions are not available to you, we encourage you to advocate at your university for a best-in-class learning experience that will help you long after you've completed your degree. We apologize for any inconvenience this may cause.

Multichannel subscriptions plunge in 2019 amid shifting operator focus, viewing priorities

The losses were by far the industry's largest calendar-year drop, both in absolute and relative terms.

Monterey, CA, Mar. 11 2020 — The decline in U.S. multichannel subscriptions accelerated to new levels in 2019, reflecting a consumer viewing transition magnified by additional streaming video options and shifting service provider approaches that effectively de-emphasize the big subscription package.

Kagan, a media research group within S&P Global Market Intelligence, estimates full-year 2019 subscriptions to traditional cable, direct broadcast satellite (DBS) and telecommunications (telco) video services dropped 7.1%. 

The virtual services, which rely on unmanaged broadband delivery, added more than 1.8 million subscriptions in 2019. Though a bright spot, it did not overcome the long shadow of cord cutting that saw a reduction to combined traditional and virtual subscriptions of more than 4.5 million in 2019.

Additional takeaways from Kagan’s 4th-quarter U.S. Multichannel Subscriber report: 

  • Combined cable, DBS and telco subscriptions fell by more than 1.6 million. It was a slower pace than the third quarter record decline, but marked a 50% jump in the more relevant year-over-year comparison.
  • Satellite accounted for the bulk of the traditional decline. Combined quarterly net losses for DIRECTV and DISH Network came in at an estimated 863,000.
  • An estimated 63.4% of occupied U.S. households subscribed to traditional multichannel in the fourth quarter. Combining virtual and traditional subscriptions pushes the metric up to nearly 71%.         

– END –

About S&P Global Market Intelligence

At S&P Global Market Intelligence, we know that not all information is important—some of it is vital. We integrate financial and industry data, research and news into tools that help clients track performance, generate alpha, identify investment ideas, understand competitive and industry dynamics, perform valuations and assess credit risk. Investment professionals, government agencies, corporations and universities globally can gain the intelligence essential to making business and financial decisions with conviction. 

S&P Global Market Intelligence is a division of S&P Global (NYSE: SPGI). For more information, visit www.spglobal.com.  

Learn more about Market Intelligence
Request Demo

Media Contact

Amanda Oey
P.   212-438-1904
E. amanda.oey@spglobal.com

Subscribe to Press Releases

Submitting your email above means you agree to the Terms and have read and understood the Privacy Policy