press-release Market Intelligence /marketintelligence/en/media-center/press-release/kagan-virtual-multichannel-projected-to-top-15-million-subscribers content
Log in to other products

Login to Market Intelligence Platform


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

Thank you for your interest in S&P Global Market Intelligence! We noticed you've identified yourself as a student. Through existing partnerships with academic institutions around the globe, it's likely you already have access to our resources. Please contact your professors, library, or administrative staff to receive your student login.

At this time we are unable to offer free trials or product demonstrations directly to students. If you discover that our solutions are not available to you, we encourage you to advocate at your university for a best-in-class learning experience that will help you long after you've completed your degree. We apologize for any inconvenience this may cause.

Kagan - Virtual multichannel projected to top 15 million subscribers

Monterey, California, Jun. 22 2018 — The increasing popularity of virtual multichannel services along with the staying power of traditional, big-subscription packages are still expected to account for more than 70% of households through 2022, according to the latest forecast from Kagan, a media research group within S&P Global Market Intelligence.  However, cord cutting is projected to reduce the overall number of households with a subscription to live linear channels in the near-term outlook. 

US household multichannel trajectories

US household multichannel trajectories

Consumer appetites for traditional multichannel packages are waning, driving expectations for a contraction in the number of households in the U.S. with a classic cable, telco or satellite video offering. While skinny bundles from so-called virtual multichannel platforms are tapping into the demand to downsize the traditional "cable" bill, growth in self-aggregating, online-only households, as well as homes that rely on antennas for over-the-air (OTA) reception, are expected to pressure take rates.

Key takeaways from Kagan's latest Multichannel household forecast through 2022:  

  • Traditional residential multichannel households, excluding commercial and dual-subscription households, projected to decrease by 14.3 million to 75.4 million.
  • Virtual Multichannel households projected to increase by 10.6 million to 15.3 million.
  • Combined traditional and virtual multichannel households projected to decrease by 3.7 million to 90.4 million.
  • Online Video Only households projected to increase by 6 million to 18.2 million.
  • Over-the-air households, excluding antenna-equipped multichannel subs, projected to increase 3.1 million to 19.1 million.

To access to the full report, please reach out to

About S&P Global Market Intelligence

At S&P Global Market Intelligence, we know that not all information is important—some of it is vital. Accurate, deep and insightful. We integrate financial and industry data, research and news into tools that help track performance, generate alpha, identify investment ideas, understand competitive and industry dynamics, perform valuations and assess credit risk. Investment professionals, government agencies, corporations and universities globally can gain the intelligence essential to making business and financial decisions with conviction.

S&P Global Market Intelligence a division of S&P Global (NYSE: SPGI), provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit

Media Contact

Farhan Husain
P.   +1 212 438 3271

Subscribe To Our Press Releases

Submitting your email above means you agree to the Terms and have read and understood the Privacy Policy