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Webinar Replays

Prepare for AI: Enriching Your CRM with Quality Data

October 01, 2019
30 Minutes

The CRM ecosystem is innovating at breakneck speed, putting machine learning and artificial intelligence in the hands of everyday users. But not all companies can fathom taking such a technological leap – their data is dirty, adoption is low, or the costs feel too high.

Organizations can take an easy step toward innovation by creating a foundation of the right data in their CRM. Enriched records add quality data for the individual user, as well as a quantity of data that will power new AI models.

In this webinar, we will cover:

  • Adding third-party data to enrich and add value to your CRM
  • Identifying the right segment-specific data sets to improve workflows
  • Creating scheduled and automatic updates to keep data fresh
  • Using sentiment scores or lead scoring for AI-like analysis

You might not be ready to unleash AI in your CRM, but enriching your records with the right data will make sure you’re ahead of the curve.

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S&P Global Contributor
Emily is on the product management team with S&P Global Market Intelligence, focusing on solutions delivered to customers in Sales and Marketing roles, including CRM data solutions. Full Bio


S&P Global Contributor

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