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Webinar Replays

Prepare for AI: Enriching Your CRM with Quality Data

Date:
October 01, 2019
Duration:
30 Minutes
Location:
On-Demand

The CRM ecosystem is innovating at breakneck speed, putting machine learning and artificial intelligence in the hands of everyday users. But not all companies can fathom taking such a technological leap – their data is dirty, adoption is low, or the costs feel too high.

Organizations can take an easy step toward innovation by creating a foundation of the right data in their CRM. Enriched records add quality data for the individual user, as well as a quantity of data that will power new AI models.

In this webinar, we will cover:

  • Adding third-party data to enrich and add value to your CRM
  • Identifying the right segment-specific data sets to improve workflows
  • Creating scheduled and automatic updates to keep data fresh
  • Using sentiment scores or lead scoring for AI-like analysis

You might not be ready to unleash AI in your CRM, but enriching your records with the right data will make sure you’re ahead of the curve.

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Speakers

S&P Global Contributor
Emily is on the product management team with S&P Global Market Intelligence, focusing on solutions delivered to customers in Sales and Marketing roles, including CRM data solutions. Full Bio

Speakers

S&P Global Contributor

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